Aperol Spritz Facebook campaign

The latest edition to our clients roster is the Italian aperitif Aperol. The drink has been around since 1919 when it was launched by its originators the Barbieri brothers. The secret recipe has never been changed. It holds infusions of selected ingredients including bitter and sweet oranges and many other herbs and roots in perfect proportions. In 1950, Spritz is added to the equation, making Aperol Spritz the ultimate summer mix.

Blueprint Media was approached to revamp the Aperol awareness via Facebook. To increase the ‘likes’ we do regular competitions for Aperol home delivery services, set up special deals for Facebook friends at Aperol venues, and a Aperol Facebook like ticket was developed for the offline Aperol activations at the brand’s affiliated events.