ADE 2011: 5 Tage wach!
It’s a bee! It’s a smiley! It’s Borussia Dortmund’s home kit! Nope, none of the above; it’s the Amsterdam Dance Event, and it’s getting very close now. At BPM’s headquarters, it’s been all about the yellow and black event for several months already, as our sales department was on the phone with hundreds of organizations in the acquisition phase (closing deals with brands like Mercedes, HTC, Beatport, Smirnoff, Native Instruments, Warner Music, Ticketscript, Novation, Vodafone, and Fatboy), and the project team got busy setting up the activations that will take place during the event. The editorial team took care of the content of the ADE blog.
The five days of madness start coming Wednesday, and our team is ready to make it the best ADE edition so far. Let us break down our ADE activities for you:
From Wednesday until Saturday, BPM produces a live radioshow between 21:00 and 23:00 on Decibel FM, coming from the Red Bull Studio at muzyQ, which is currently under construction and will officially be opened on Monday October 31st. The shows contain interviews and dj-sets by a cross-section of the ADE line-up, featuring Modeselektor, Luke Abott, Martyn, Midland, and many others. Presentation: Job de Wit and Sander Kerkhof.
Another Red Bull project is the Red Bull BPM On Display Press Event, for which BPM provided production and PR. This is where the international media are enabled to preview the brand new Red Bull BPM DJ application that will be available through the Apple App Store on November 30th.
Two new locations of this year’s day program include ADE Playground and ADE University. BPM was responsible for the concept development of this event expansion, which will increase the event’s visibility in the city.
Saturday may be the busiest day for our team. Before we hit the clubs for a few well-deserved beers, we will be active at Felix Meritis during ADE Next. Vodafone Firestarters makes its debut on ADE, featuring Benny Rodrigues, Ronny Krieger, $jammie the Money, Jason Alexander, and various other high profile guests.
After Firestarters, it is time for a few panels curated and moderated by Eric van den Bogaard for BPM. We will be talking dj-sets with Derrick May, and the Prophet, discuss the relevancy of labels with Michel de Hey and others, and present the new generation of dance professionals featuring Nicky Romero, Renvo, Bér Engels, and Dem Slackers.
Last but not least, as you know we also published the official ADE magazine. It was distributed throughout Holland, the UK, Belgium, and Germany.
We all wish you an amazing ADE 2011. If you would like to set something up, just drop us a line!